Analytics Lead - Omnichannel Orchestration (NBE)
Job Description
Analytics Lead - Omnichannel Orchestration (NBE)
Remote in Canada (but not Quebec)
Up to $200,000 CAD
Harnham is partnering with a leading global pharmaceutical organisation that is investing heavily in Automated Omnichannel Orchestration and building out a Next Best Engagement (NBE) Model. They are looking for an Analytics or Data Science Lead to help shape how HCPs are engaged across channels and to mature their decisioning engine.
This role blends hands-on analytics and data science, omnichannel orchestration, and high-impact stakeholder engagement to build a world class Next Best Engagement model.
THE ROLE
As an Analytics or Data Science Lead, you will help design and deliver the analytics that drive the next best engagement strategy across US brands. You will:
- Work in a data rich environment to drive commercial performance using SQL and Python
- Lead the development of the NBE model including developing NBE logic and automted channel-sequencing frameworks
- Build and maintain measurement frameworks to evaluate campaign effectiveness and channel performance
- Contribute to marketing mix modeling and other attribution analyses where needed
- Translate insights for very non-technical stakeholders
- Partner with brand, digital, and omnichannel strategy teams
- Manage multiple concurrent initiatives across the commercial organisation
- Conduct hands-on work where needed (data pulls, validation, simple modelling)
This is not a heavy modelling role — the focus is sequencing, orchestration, and strategic analytics, not building hundreds of models a week.
YOUR SKILLS & EXPERIENCE
The ideal candidate will have:
- Strong SQL and Python skills
- Experience using data to solve problems in the marketing mix and measurement space
- Experience with Next Best Action / Next Best Engagement / Personalisation / Decisioning within an omnichannel environment
- Experience with sequence modelling, journey optimisation, or cross-channel orchestration
- Strong communicator able to simplify complex analytics for non-technical audiences
- Ability to operate in fast-paced, multi-stakeholder environments
- Pharma, life sciences, or other regulated industry experience (preferred)
Tools such as Pega, Adobe, Salesforce Interaction Studio, Veeva, OCE, SAS RTDM are a plus.
SALARY & BENEFITS
Competitive salary + bonus + comprehensive benefits.
HOW TO APPLY
If you are interested in this opportunity, please apply or reach out directly for a confidential conversation.
How to Apply
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