Sarah Ali Philanthropy Inc.
Job Title: Digital Fundraising Strategist
Location: Remote (Canada preferred)
Position Type: Full-time, permanent
Reports To: CEO
Salary Range: $60,000 – $80,000 CAD annually
Sarah Ali Philanthropy Inc. is where meaning meets mastery. We help movements, nonprofits, and mission-driven people raise more money, generate more advocates, and fulfill their missions with heart and excellence. We blend strategy and soul to grow purpose-driven philanthropy from the roots up.
We don’t believe in transactional fundraising. We believe in digital storytelling that moves people. Stewardship that feels like care. And campaigns that bloom into movements.
If you’re a strategic thinker with a fierce love for community, a deep understanding of digital channels, and a drive to deliver results that matter, we’d love to meet you.
About the Role
As a Digital Fundraising Strategist, you’ll lead the development and execution of integrated, human-centered digital fundraising campaigns across email, ads, websites, and more. You’ll work closely with copywriters, designers, and client teams to craft donor journeys that inspire action and build long-term impact.
You work will raise money AND dignity, hope, and community.
What You’ll Do
Strategy & Planning
- Lead strategy for digital fundraising campaigns across multiple clients, aligned with each organization’s goals, voice, and values.
- Develop full-funnel donor journeys: from lead generation and conversion to stewardship and reactivation.
- Use audience insights and data to segment, personalize, and optimize campaigns.
Channel Execution
- Oversee email marketing strategy, calendar planning, segmentation, and optimization.
- Collaborate on paid media strategies (Facebook, Instagram, Google Ads) to acquire, convert, and retain donors.
- Guide the creation of campaign landing pages, donation forms, and digital experiences that convert.
Client Leadership
- Serve as the primary strategist on key client accounts, presenting strategies, performance insights, and recommendations.
- Collaborate with account managers, digital specialists, copywriters and designers to ensure seamless execution and optimization.
Analytics & Optimization
- Monitor KPIs across platforms (CTR, CVR, ROAS, CPL, donor retention, etc.) and lead data-informed decision-making.
- Recommend A/B tests, CRO experiments, and donor journey improvements based on campaign performance.
Who You Are
- 5+ years of digital fundraising or marketing experience, preferably in an agency or nonprofit setting.
- Deep understanding of donor psychology and online giving behaviour.
- Proven experience designing and optimizing email, ad, and landing page funnels.
- Confident using platforms like MailChimp, Fundraise Up, Meta Ads Manager, Google Ads, and GA4.
- You think like a strategist, write like a human, and care deeply about impact.
- Bonus: Familiarity with Zakat/Sadaqah-based giving or working with equity-focused organizations.
What You Value
- Purpose over profit. People over platforms. Growth over perfection.
- Equity, inclusion, and justice as non-negotiables.
- Clear communication and beautiful, meaningful work.
What We Offer
- A fully remote, flexible, and human-centred work environment
- Opportunities for growth and mentorship
- A team that cares about our work, our clients, and each other
- Generous leave policy and built-in rest periods
- Technology and professional development funds
To Apply:
Please send your resume and a short cover letter (or Loom video!) to . Show us who you are, what you’ve built, and why this role speaks to your heart and your head.
Sarah Ali Philanthropy Inc. is proudly Muslim-founded, woman-led, and justice-rooted. We strongly encourage applications from Black, Indigenous, and racialized folks, disabled folks, and people from equity-seeking communities.