Director, Brand Health Tracking

  • Full Time
  • Toronto

Ipsos

What makes this role important at Ipsos?

Brand Health Tracking helps manage your brand on its growth journey, pulling together multiple data sources. You will benefit from richer insights You want to grow your brand. In order to do so you want to understand why your brands are performing as they are and how they can improve.



What you can expect to be doing:

  • Lead various large tracking studies across Canada and possibly globally in terms of revenue maintenance/growth, analytical rigor, and team leadership
  • Manage client needs related specifically to the research offerings of the BHT service line
  • Independently prices and writes full proposals of all types, with goal of growing Ipsos business and presence with assigned clients
  • Perform data analysis and verification, test hypotheses, draw conclusions; prepare reports and presentations; make recommendations from the data results based on the client’s requests and business issues
  • Has ability to see the spectrum of client needs and helps connect the dots between projects.

    May include linking projects to each other, pulling in other service lines, proactively sharing Ipsos capabilities of interest, and more. May include new business outreach and structured business development plans
  • Mentors and trains junior team members on best practices and career growth on an ongoing basis
  • Creates “internal brand” within Ipsos and specific thought should be given to the unique area (whether client facing and/or internal facing) and activities that will help guide what they want to be “known for” as an expert within and outside of Ipsos
  • CLIENT MANAGEMENT RESPONSIBILITIES Acts as primary project lead to the client, overseeing more junior members.

    Handles more complex conversations/communications around project design, analysis, and unexpected challenges. Works to ensure business retention and uncover incremental revenue generation opportunities.

    Provides coaching and guidance to more junior team members on their own client interactions.
  • STUDY LEAD RESPONSIBILITIES Leads/co-lead final report writing elements, strategic client guidance and presentation of findings.
  • EMPLOYEE MANAGEMENT RESPONSIBILITIES May act as manager to one or more Research Analysts/Account Managers/Senior Account Managers. Includes overseeing training schedule, day-to-day guidance and supervision, manage performance and providing feedback (both ongoing and during annual review and goal setting).
  • STRATEGIC THINKING EXPECTATIONS Acts as strategic leader for project team and (in some cases) for client account team overall.

    Thinks through implications of actions, identifies opportunities and risks, and acts accordingly, balances providing what the client needs with the optimal outcome for Ipsos.
  • Manage the day-to-day responsibilities of several research projects from start to finish, help frame objectives, develop research design and sampling plans, create research instruments (surveys, discussion guides, screeners) analyze results and create final client deliverables.
  • This might be the job for you if you have:


  • Minimum of 7 years of research experience; ideally at least 5 years on the supplier side
  • Excellent written and verbal communication skills in addition to well-developed interpersonal and presentation skills are necessary
  • Strong Word, Excel, PowerPoint skills is a must
  • Knowledge of Infotools, Harmoni, or Tableau a strong plus
  • Superior organizational skills, including ability to manage and delegate work effectively, attention to detail & demonstrated commitment to the accuracy and completeness of information
  • Balanced ability to focus in on short term and long term goals and overall objectives of each task
  • Ability to oversee multiple projects, including managing workload of direct reports
  • Strong team leadership skills with experience in mentoring and/or managing others – ability to coach, guide and support direct reports
  • Ability to think creatively about how to align the appropriate project resources, whether inside or outside of the immediate project team
  • Strong aptitude for research consulting with highly developed analytic skills
  • Ability to think strategically in terms of clients’ business, as well as opportunities for Ipsos to grow its business
  • Highly motivated, self -directed and possess a driven personality capable of working within tight deadlines
  • Ability to develop strong relationships with clients and stakeholders
  • If you don’t meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you’re applying to!

    What’s in it for you:


    At Ipsos you’ll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.