Influencer Scout

Job Description

Job Description

Job Description

Location: Canada
Work Setup: Remote/Hybrid (if based in Vancouver)
Reports To: Brand Ambassador Manager Compensation:$40k Salary + performance-based bonus tied to successful signings and retention.
 

About Us:
We are a private-equity-backed company managing a portfolio of nine consumer brands. Our mission is to build cultural relevance, creator momentum and retail credibility by shifting from performance-marketing alone to influencer-led brand-building. We’re seeking an Influencer Scout to discover, engage and secure the “linchpin” influencer(s) who will define our brand voice, drive culture, traffic and retail impact.

Role Summary:
As Influencer Scout, you will be the front-line talent acquisition specialist in our creator ecosystem. You will deeply embed in the fitness/health creator landscape to identify rising stars, functional coaches and YouTube/Instagram/TikTok voices that align with our brand values. You’ll move them through a vetting & trial process, lead relationship outreach, and support selection of our major influencer partner(s).

Key Responsibilities:

• Discover and build a pipeline of creator talent (YouTube, Instagram, TikTok, niche fitness/functional coaches) aligned with our brand values and ambition for culture-building.
• Recruitment and Sourcing new potential partners. 
• Evaluate potential influencers (audience demographics, engagement rate, growth trajectory, content quality, brand-fit).
• Initiate outreach, build rapport and send top creators to Head of Brand Ambassadors. 
• Find top converting Macro Influencers - search and find up and coming creators to run ownership challenges.
• Collaborate with the Brand Experience team to design and manage the trial/accelerator model: creator challenge, content-house, etc.
• Maintain an influencer CRM/database: track outreach, conversations, trial results, performance metrics and pipeline status.
• Stay deeply embedded in creator ecosystem: monitor emerging platforms, format shifts, creator business models and competitor approaches.
• Provide reports to leadership: pipeline status, trial conversion, cost per signing, retention metrics, content outcomes.
• Assist in structuring long-term partnership contracts with incentives (equity, phantom equity or exit bonus) to secure alignment.
• Partner with social, content and brand teams to align creator storylines, campaign integrations, and live community events.

Required Qualifications & Profile:

• Interest in fitness and some experience creator scouting or talent acquisition in a digital/creator-ecosystem environment.
• Proven ability to build relationships within creator/fitness/social-media communities.
• Deep familiarity with YouTube, Instagram, TikTok ecosystems; adept with metrics like engagement, watch-time, growth, audience intent.
• Excellent communication and outreach skills for connecting with creators and negotiating early-stage partnerships.
• Highly organized, proactive and comfortable in a fast-paced, evolving environment.
• Data-driven mindset: able to use growth and engagement metrics to prioritize and optimize.
• Keen eye for brand/voice fit and authenticity rather than just follower count.
• Bonus: passion for fitness, health coaching, functional performance or creator culture in these spaces.
   

What We Offer:

• A front-row seat to building a creator-led growth engine across multiple brands — high visibility, high impact.
• Opportunity to own the early-stage pipeline of influencers and help design the trial-house model.
• $40k Salary + performance-based bonus tied to successful signings and retention.
• Flexible working arrangement; collaborative team of growth-minded marketers, creators and brand-builders.
• Unique career path into creator/brand-experience leadership.

30-60-90 Day KPIs:
Days 1-30:

• Build and submit a pipeline of at least 20 qualified creator prospects.
• Complete detailed profiles for at least 15 of those (audience, engagement, growth, content).
• Initiate outreach contact with 10+ shortlisted creators.
• Implement the influencer CRM/tracking system.
• Produce internal “ideal linchpin profile” briefing and secure leadership sign-off.
   

Days 31-60:

• Advance 5-6 creators into the trial/short-list phase.
• Negotiate preliminary terms for each and present for approval.
• Launch at least 1 creator trial (45-day “ownership challenge”).
• Monitor early metrics: posts created, engagement, referral traffic from creator content.
• Document and present “trial learnings” report to leadership.

Days 61-90:

• Select the primary “linchpin” influencer partner (target: 1) and finalise contract (including equity/exit incentive).
• Recruit with weekly lists of top influencers to partner with sent to Athelte Manager to onboard.
• Ensure first integrated content pieces launch (e.g., YouTube plug + Instagram story sequence).
• Achieve brand social follower uplift of 5-10% from influencer activity and referral traffic increase.
• Deliver dashboard summarising pipeline conversion: 20 prospects → 6 trials → 1 linchpin; include recommendations for next 90 days.

How to Apply:
Please submit:

• Your résumé/CV
• A short cover letter (1-2 paragraphs) describing your most successful talent-scouting win: who the creator was, how you found them, what you achieved.
• Optionally: A short list of 2-3 creator prospects you believe we should explore (with rationale – audience, content quality, growth potential, fit).

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