Marketing & Communications Specialist

Marketing & Communications Specialist Wanted: Must Love Big Goals & Bold Execution

You:

A digital-first marketing pro who knows how to bring brands to life and messages to land with clarity. You love creating content, optimizing campaigns, and watching engagement grow-not just for vanity’s sake, but to make a real difference.

You’re the type who doesn’t wait around for instructions. You’ve got initiative, ideas, and the drive to get things done. You’re excited to run the plays, contribute to the strategy, and actively help build our marketing success. Whether you’re optimizing a paid campaign or helping a leader share good news internally, you’re all in.

We only hire A+ players-so show us your best! When you apply, include examples of your proudest marketing accomplishments. We want to see the impact you’ve made, campaigns you’ve crushed, and the engagement you’ve driven. This is your chance to showcase why you’re an A-player.

Us:

We’re Kindred Home Care, a mission-driven, fast-growing company redefining what it means to deliver care at home. From 200,000 hours of care in 2013 to over 1.3 million hours in 2024-we’re scaling fast and staying personal.

Our leadership team is small, innovative, and obsessed with impact. No bloated org charts or endless meetings. Just smart, fun, driven people working hard to reach a huge goal: 4 million hours of care by 2030.

The Role:

We’re looking for a Marketing & Communication Specialist to amplify our message, grow our online presence, and bring our brand to life across social media, digital ads, our website, and beyond. You’ll own our digital and traditional marketing assets-from campaign creation to vendor management. You’ll lead content development, manage external partners (e.g., billboards, printers, ad vendors), and run experiments to find the best ways to market Kindred to both clients and prospective staff in new regions.

What’s in it for me?

• Freedom to execute: You won’t be micromanaged. We want your ideas and ownership.
• Real impact: Your work will reach thousands of people and help shape how we care.
• Fast growth: We’re scaling fast, and you’ll grow with us.
• Authenticity: No corporate fluff-just a team that values innovation, action, and humanity.

What You’ll Do

• Build and manage content calendars for Instagram, Facebook, and LinkedIn
• Own copywriting and creative design for social posts, ads, emails, and print materials
• Publish posts, monitor engagement, and respond with warmth across platforms
• Keep our website (WordPress or Squarespace) updated and optimized for SEO
• Launch, monitor, and optimize paid campaigns (Meta, Google Ads, job ads)
• Track performance and deliver insights via analytics tools (Google Analytics, Meta Insights)
• Support email marketing, recruitment ads, and internal communications
• Lead creation of event promotions-swag, signage, digital content-in partnership with our events lead
• Develop region-specific campaign messaging and landing pages
• Manage traditional marketing efforts-direct mail, billboards, vehicle wraps, and printed materials

What You Bring

• 5+ years of experience in digital marketing, communications or content strategy
• A portfolio of engaging content and successful social campaigns
• Strong writing and editing skills-your captions and emails convert
• Skilled in content creation and campaign tools, including CMSs, marketing automation platforms, Google Analytics, and design tools (InDesign, Canva)
• An understanding and curiosity to continuously explore advancements in AI and its impact on marketing and advertising-we want to stay cutting edge, and you’ll help us do it.
• A proactive, independent mindset-you ask questions, but you don’t wait to be told what to do
• Bonus if you’re bilingual (English/French), but not required

Sound Like You?

We are committed to diversity, equity and inclusion. Our company values the diversity of the people it hires and serves. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status or marital status.

If you’ve been waiting for a role like this, we encourage you to apply. Contribute to something significant by crafting engaging social media content, developing impactful marketing campaigns, and fostering authentic relationships.

Don’t forget-send us your standout achievements and let’s make big things happen together.

Apply today and help us share Kindred’s story.