Marketing Specialist

Job Description

<p>Woodbridge, ON<br>Base Salary:<br>$50,000-$60,000<br>4. What Will You Do?<br>5. What Do You Bring?</p><ul><li>Who Are We? We are a strategic recruitment agency specializing in connecting skilled professionals with top employers across Canada and the United States. Our people-first approach ensures every placement leads to meaningful, lasting success.</li><li>Why Are We Looking for You? Our client is expanding their marketing initiatives and seeking a passionate, results-oriented Marketing Specialist with proven B2B product marketing experience. This individual will play a key role in developing and executing strategies that elevate brand positioning, generate leads, and strengthen customer relationships. If you're a creative thinker with a data-driven mindset who loves shaping go-to-market stories, this opportunity is for you.</li><li>What's In It for You?</li><li>Full-time, permanent position</li><li>Monday to Friday (9:00 AM - 5:00 PM), in-office at the Woodbridge location</li><li>3 weeks of paid vacation</li><li>Base salary of 50,000-$60,000</li><li>Opportunity to work on high-impact B2B marketing campaigns</li><li>Modern, collaborative office environment</li><li>Professional development and career growth support</li><li>Plan, execute, and measure multi-channel B2B marketing campaigns (digital, social, email, and events)</li><li>Develop product positioning, messaging, and go-to-market materials for new and existing offerings</li><li>Collaborate with sales and product teams to create lead-generation strategies and sales enablement content</li><li>Manage website updates, SEO efforts, and digital advertising initiatives to drive awareness and conversions</li><li>Ensure consistent brand voice across all communications and platforms</li><li>Conduct market and competitor analysis to inform strategic marketing decisions</li><li>Organize and support industry trade shows, events, and webinars</li><li>Track and report on key performance metrics to evaluate campaign effectiveness</li><li>1+ years of experience in marketing, with B2B product marketing as a core focus</li><li>Post-secondary education in Marketing, Communications, or a related field</li><li>Strong understanding of the B2B buyer journey and lead generation strategies</li><li>Proficiency with digital marketing tools (Google Analytics, HubSpot, LinkedIn Ads, SEO platforms)</li><li>Exceptional written and verbal communication skills</li></ul>