Performance Marketing Creative Strategist

Job Description

<h3>Job Description</h3><p>Job Description<p>Location: Remote (US preferred)<br />Company: Pearl West Group (Portfolio DTC Brands – Health, Wellness & Pets)About the Role<p>Pearl West Group is a fast-scaling, data-driven DTC portfolio company operating across health, wellness, and pet brands. We’re looking for a Performance Marketing Creative Strategist to own the strategy, ideation, and iteration of paid media creatives across Meta, YouTube, TikTok, and emerging channels.</p><p>This role sits at the intersection of creative, data, and growth. You’ll be responsible for developing high-performing creative concepts, guiding execution with editors and designers, and using performance data to continuously improve outcomes.</p><p>This is not a brand-only role. This is for someone who understands direct response, knows how to read performance signals, and can turn insights into better ads.</p><p></p><hr />What You’ll Do<ul><li>Own the creative strategy for paid acquisition across Meta, YouTube, TikTok, and other channels<br /> </li><li>Develop creative concepts, hooks, angles, and messaging frameworks rooted in customer psychology and data<br /> </li><li>Translate performance insights (CPA, CTR, hook rate, thumb-stop, hold rate) into actionable creative direction<br /> </li><li>Build and maintain a creative testing roadmap (what to test, why, and how to scale winners)<br /> </li><li>Collaborate closely with:<br /> <ul><li>Media buyers (to align creative with account strategy)<br /> </li><li>Video editors & designers (to guide execution, not just request assets)<br /> </li><li>Growth & analytics teams (to interpret results and inform next iterations)<br /> </li></ul></li><li>Analyze creative performance at the hook, body, and close level and iterate accordingly<br /> </li><li>Audit competitors and winning ads across platforms to identify patterns and opportunities<br /> </li><li>Help evolve internal creative systems, naming conventions, briefs, and testing processes<br /> </li><li>Support scaling winning creatives across brands within the Pearl West portfolio<br /> </li></ul><p></p><hr />What We’re Looking For<ul><li>3–7 years of experience in performance marketing creative for DTC brands<br /> </li><li>Deep understanding of direct response principles (hooks, offers, objections, urgency)<br /> </li><li>Proven experience creating or guiding ads that scale spend profitably<br /> </li><li>Strong creative instincts backed by data literacy<br /> </li><li>Comfortable analyzing ad performance and speaking in metrics, not just opinions<br /> </li><li>Experience working with:<br /> <ul><li>Meta Ads (primary)<br /> </li><li>TikTok Ads<br /> </li><li>YouTube / long-form video ads (a big plus)<br /> </li></ul></li><li>Ability to clearly communicate creative direction to editors and designers<br /> </li><li>Organized, proactive, and comfortable working in fast-moving environments<br /> </li><li>Bonus: experience in health, wellness, supplements, or pet brands<br /> </li></ul><p></p><hr />Tools & Stack (Experience Preferred)<ul><li>Meta Ads Manager, TikTok Ads Manager, YouTube/Google Ads<br /> </li><li>Creative analytics tools (e.g. Triple Whale, Northbeam, GA, platform reporting)<br /> </li><li>Notion, ClickUp, Slack<br /> </li><li>Figma, Google Slides (for briefs & concepts)<br /> </li><li>Familiarity with AI tools for ideation is a plus (but quality control is critical)<br /> </li></ul><p></p><hr />What Success Looks Like<ul><li>Consistent delivery of new creative tests that outperform controls<br /> </li><li>Clear creative insights that influence spend decisions<br /> </li><li>Faster iteration cycles and higher hit rates on new concepts<br /> </li><li>Improved CPA, scale, and creative longevity<br /> </li><li>Strong collaboration with media buyers and growth leadership<br /> </li></ul><p></p><hr />Why Pearl West Group<ul><li>Portfolio of brands = constant creative opportunity<br /> </li><li>Strong data culture (decisions backed by numbers, not ego)<br /> </li><li>High ownership, low bureaucracy<br /> </li><li>Real impact on growth, not just output<br /> </li><li>Opportunity to grow into a lead creative strategy role across multiple brands<br /> </li></ul><p></p><hr />Who This Role Is Not For<ul><li>Pure brand creatives with no performance experience<br /> </li><li>People who don’t like looking at data<br /> </li><li>“Set it and forget it” creatives<br /> </li><li>Anyone who needs heavy hand-holding or rigid processes</li></ul><br /> <p>Powered by JazzHR</p><p>HpKKh2Q9F1</p></p></p>