Regional VP of Operations

Job Description

About the client:

Our client is a well-established construction equipment rental provider across Canada. Due to company’s expansion, they are adding a Regional VP of Operations to oversee the management of multiple locations across Western Canada dedicated to fulfilling the equipment rental needs of the construction industry, as well as industrial and commercial companies.

The new hire will guide the company towards achieving revenue and profitability goals, growth objectives, market share penetration, operational excellence, and employee satisfaction. The new VP will report to the President and work closely with the VP Finance to execute strategic goals.

Please Note: the VP can be based in either Calgary or Edmonton, AB.

Responsibilities:

• Establishing financial goals for all branches within the Company, in conjunction with the VP of Finance and President.

• Directing the planning and implementation of budgets at the branch level, providing guidance and input to Branch Managers.

• Partnering with the Company finance team to evaluate and interpret results in all KPI areas and developing recommendations for corrective actions.

• Improve and optimize fleet utilization across fleet categories and branches.

• Improve shop and yard flow at company branches while improving the tracking of fleet in maintenance.

• Working with the Fleet Manager in purchasing new / used equipment and deciding when equipment should be sold.

• Working with the Human Resources Manager on hiring for open roles across company branches.

• Working with Branch Managers and the Regional Sales team to evaluate market trends, key accounts/customers, business conditions, and competitive practices.

• Ensuring business operations are in accordance with Company Policy and Procedures.

• Build and develop talent of team including performance management, training, delegation, and accountability.

• Maintain and improve competitive position by analysis of market and knowledge of competitors.

• Ensure cost effectiveness of all operations while maintaining high quality standards using process improvement tools.

• Ensuring the support of prescribed safety programs, including audits, safety training, OSHA compliance, and DOT regulations.

• Provide a monthly operation report for board meeting.

Qualifications:

• 10–15+ years of leadership experience in the construction equipment rental industry

• 5+ years leading multi-branch or regional operations

• Bachelor’s degree in Business, Engineering, Operations, or related field is preferred (not mandatory)

• Deep knowledge of rental operations, fleet management, maintenance, logistics, and yard operations

• Strong understanding of safety, compliance, and asset lifecycle management

• Track record of implementing SOPs, process improvements, and operational best practices

• Experience building KPI frameworks and performance dashboards

• Ability to standardize and scale operations across multiple branches

• Acts as a strategic advisor and sounding board to Branch Managers

• Proven ability to coach and develop high-performing regional teams

• Experience presenting monthly operational and performance reports to executive leadership and board

• Strong financial acumen including budgeting, forecasting, and margin management

• Experience partnering with sales, finance, and HR leadership

• Experience with rental ERP systems, telematics, and maintenance platforms

• Strategic, disciplined, and execution-focused leader

• Strong communicator with high operational credibility

• Results-driven with a continuous improvement mindset

Compensation:

• $160,000-200,000 base salary (not a deal break, negotiable)

• Objective-based incentives

• Extended health benefits

• Paid time off

• Company vehicle

• Business expenses

• Additional perks